Ecommerce has gone through a period of hype and under-delivery, but today it is rising again as businesses apply technology it in a far more useful and strategic way.
In the past a Web site was little more than a brochure for the company, but today Web sites can offer richer content and user-enabled services.
There are three key areas where a business can concentrate its efforts—enriching its Web site, leveraging information it already has, or the supply chain.
Key to successful is assessing where benefit can actually come from and how to better leverage against technology
The greatest challenge for business will be not the technology but the change in culture required to benefit from it.
These will be different for every business, so it’s important to concentrate on key areas and develop priorities.
The risks are large, but the benefits are real and great and apply equally to businesses big and small.
About Technology & Business Magazine
Technology & Business is Australia's premier enterprise technology title, providing useful and high-quality news, reviews, analysis, interviews and opinion on issues key to Australian business and IT leaders. Technology & Business is the only title to provide independent lab testing and analysis of enterprise products, looking not only at performance but also interoperability, future proofing, return on investment and service as testing criteria.
Technology & Business is Australia's premier enterprise technology title, providing useful and high-quality news, reviews, analysis, interviews and opinion on issues key to Australian business and IT leaders. Technology & Business is the only title to provide independent lab testing and analysis of enterprise products, looking not only at performance but also interoperability, future proofing, return on investment and service as testing criteria.
