Don't forget Anchor Text
Also,
they give an even higher score to a link if it contains anchor text
that matches one of the keywords that describes your site. For example,
if I have a site that sells lawnmowers, and a blog about lawnmowers has
posted a link to my site, it helps my score even more if the link text
(also known as anchor text) is LAWNMOWERS. To learn more about anchor
text, go to a search engine and look up ANCHOR TEXT and you will be
able to learn about it.
Keyword variety counts
Another
factor used by Google to score your link popularity is the diversity of
keywords contained on sites linking to you. For example, if you have a
site that sells handbags, and all the links to your site are from other
sites that contain nothing but the keyword HANDBAGS, Google considers
that to be abnormal. To get a higher score, you need to have links
coming from sites that contain a variety of keywords related to
handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.
It
is difficult to increase your link popularity, but now that you
understand how your score is calculated, you can devise a plan to
improve your score. You might want to consider posting to forums and
blogs that contain information that is related to your site, and when
you post, include a well defined link to your site.
About the Author
Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers make an HTML form.
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