Whilst all of the above is sound advice, the fact remains you need to be 'in it to win it' - nothing hones your online business skills like experience be it success or failure. E-Commerce can seem daunting from the outside, especially if you are not technical, but if you sit around waiting to get everything right, you'll never make progress. You are going to make mistakes, along the way, that is a given. But every day you are not online, is a day that you are not learning, progressing and improving. There is a lot of advice out there from business owners who have 'been there and done that' available to you, as well as free advice from specialist companies.
The world is experiencing an e-Commerce boom. Sales in Australia alone are expected to top $10 billion by the end of 2005. The longer you leave it, the more crowded the marketplace will be by the time you get on board. So, go for it... and enjoy the ride.