It is not unusual to have high ranking at the Search engines yet see low conversion rates. In fact, someone else whose ranking is lower than yours may be making a killing online with his products. How could that happen? With all other things being almost equal, good web design, good sales copy, quality products, it is highly probable the other person has an effective email marketing campaign set in place.

It is a so-called 'known secret' of successful online marketers that the lifeline of any Internet business is email marketing. It brings longevity to your internet business. If you hope to make a long term living off your Internet business, you need to give serious thought to email marketing if you haven't done so.

I started off my Internet business without seeing the need for email marketing. I spent a lot of time on SEO. Then one day this question dawned upon me. What am I to do with the traffic that would show up at my door?

It is a known fact that not many people will buy your product or service on their first visit to your website. Yes, some may buy the products that you are promoting but the majority won't. The vast majority may never come this way again. You stand to lose substantial traffic in this way. Then what about those who bought something? How can they become your lifelong customers?

No wonder, successful online marketers have an effective follow-up system that allows them to touch base with their visitors. What better cost effective way to do so than through email.

Four Benefits of Email Marketing

1. Gives visitors a personal touch to your online business.

Email communication is the most cost effective way at present to touch base with your website visitors. In a highly impersonalised world of Internet marketing, simple personalised email communiqués can do wonders for your Internet business.

2. Allows you to build credibility and trust with your visitors.

You can achieve this by offering short courses in the area of your expertise through email. The courses you offer must be relevant to the products or services you are promoting on your website.

For example, if you are promoting weight loss products, you may offer a short course like 30 days to lose weight. People are more disposed to buy your product or service if they gain confidence through the information you have provided.

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