3. Exposes visitors to your product or service.
Sales statistics reveal that most people need to be exposed to an offer 7 times or more before they buy. You have no way of exposing your products or services before your website visitors except through Email marketing.
4. Turns first time buyers into lifelong customers.
Email marketing is an effective way to update your customers of your latest products and services, and keep them posted of the latest developments in the business. This builds long term relationships with your visitors.
Follow-up with your customers immediately after they made a purchase with an offer of a free gift or special discounts on products that are related to what they have bought. This is good marketing practice. You will endear first time buyers to yourself, and turn them into lifelong customers.
After all been said, how to get visitors to leave behind their email address? Nobody will give something in exchange for nothing. Offer a free e-book, or software, or email course, or newsletter in exchange for your visitors' names and email addresses. This is by no means tricking people into giving their email address. In the first place, your visitors have some expressed interest when they came by your website. Your job is to continue to arouse their interest that they want to know more about what you have to offer them.
The list of names and email addresses you collect is called an opt-in list. With it you can touch base with your visitors without being accused of spamming. Follow-up with personalized email communiqué, offer relevant information and leads. Don't turn your email communiqué into one big sales letter. It puts people off. If they unsubscribe from your mailing list, it's your loss. Say goodbye to your potential customers.
You cannot maintain the number one spot at the Search engines all the time. Other webmasters will overtake you sooner or later. However, this does not diminish the importance of Search Engine Optimisation. For long-term success, SEO and an effective email marketing campaign are needful.
About the Author
Gerrick W - Information and Software Tools You Need to Effectively Promote Your Online Business. Visit: www.1stinternetmarketingsolution.com.
Share and Enjoy:
