Google has announced the US launch of Google Checkout offering consumers and merchants an alternative to well established payment processing providers such as PayPal. Google is enticing merchants, with lower fees and rebates on AdWords advertising.
In 1988, Larry Marshall, now 42, left his native Sydney for a place in the Silicon Valley sun. He funded his first start-up with $250,000 on 37 credit cards. Six successful high tech start-ups later, Marshall’s bootstrapping days are over. On a recent tour of Australia for ANZA Technology Network’s US Experts Tour, the serial entrepreneur revealed some traps for young players.
Analysing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Ever typed in a domain name and been taken to a completely different company website because you forgot to add the .au? Conversely, out of habit, have you accidentally typed in the .au when none is needed and found yourself transported to a different website?
What’s in a name? Well, quite a lot if it is sufficiently similar to someone else’s! The downside is when the ‘someone else’ is you and your visitor’s typos are taking them elsewhere.