This article will self-destruct in ten seconds. Well, okay, a little longer than that. But it’s wise to remember that any “next big thing” is really only effective, if you can jump on the wave when there are only a few other surfers riding it with you. Once the wave is spotted, it will inevitably be overcrowded by all the other surfers – the amateurs who cannot spot good waves for themselves, and select, instead, on the basis of seeing what all the pro-surfers are doing. Ever tried to ride an overcrowded wave to shore? Me, neither. But I’ve been told it feels a little like jumping on an overcrowded marketing trend.

The humble website has undergone a variety of collective movements – through the initial race of design (as technology enabled increasingly cutting-edge graphics capabilities), to the more recent return of copywriting (as websites strived to humanise their brands). But there’s a new wave forming in the sea of online marketing, and it’s particularly powerful for SME businesses that can now enjoy a medium that, until recently, has been out of reach (above that line). Grab your surfboards! Let’s jump on video…. before everyone else does.

"What is spam?" is a pertinent question when it comes to contemporary digital marketing. Email marketing – broadcasting eDM and eNewsletters to thousands of customer inboxes - is still one of the most effective channels for getting your business out there. With increasingly tight marketing budgets, email marketing is experiencing a sudden resurgence (thanks to how inexpensive it is); so, it’s a good time to stop and look at where the craft of creating a quality eDM and eNewsletter is, in the current consumer climate.