The entrepreneurial spirit of a small business owner can sometimes be at odds with rigorous structure. Domini Stuart looks at various models to find out how systems can enhance operations but still allow the business to change and evolve. “Change means systemising to the point where you can enjoy your business, not to be a servant to the system.”
Adopting ethical business practices is about more than just sleeping well at night; it also makes good business sense. Domini Stuart talks to business owners who regularly take stock of their ethical obligations, and finds that doing the right thing can also be profitable financially.
Marketing and advertising can become a black hole in your business, drawing in money and resources and giving little back. Domini Stuart looks at creating a smart advertising plan that addresses your target market and makes your dollars work hard to grow your business