Apple has changed the way people use
technology in many ways over the past few years, as we carry our music
collections in our pockets and often purchase computers based on merits of
style, cuteness and street-cred as much as performance. Personified by Kirsten
Dunst’s hip new boyfriend Justin Long (recently stolen from Drew Barrymore) in
the ad campaign comparing itself to a portly corporate fuddy-duddy that
represents PC, Apple’s latest gadget the desirable iPhone is changing the way we
search.SEO on the iPhone is a completely different
ball game to searching via a regular computer or standard hand held portable
device, as users are starting to discover.
When someone performs a search on an
iPhone, results including a phone number appear as a link. The iPhone user then
simply clicks on the number, and it calls – frantic searching for a pen and
paper or scrawling in lipstick on the nearest surface is a thing of the past. With
the iPhone taking 3% of the search market currently according to analysis by
Piper Jaffray and predicted to double by next year, now is the time to get in
early and reach the iPhone search market.
This new discovery in SEO is most useful to
any company people are likely to call while they are out and about on their
iPhone rather than running a search on a stationary computer, most commonly businesses
that would be called on short notice for their services – car repairers,
florists, taxi, food delivery services. People travelling, on business trips
and working in a role that keeps them on the road rather than at a desk would
be the most frequent users of iPhone-searching, and ideal customers. However,
every iPhone-owner will use the services, especially during lunch hours for
on-demand info if internet access is restricted in the workplace.
You need to iPhone-improve your site if you
offer any of the following:
- Impulse purchases like food delivery
- Services hired on demand, such as taxis
- Local businesses
- Call-out emergency service
providers (plumbers, tow trucks)
To make the most of the phone number aspect
of iPhone SEO, put the phone number of your business in the meta description.
Hot tip: The iPhone only dials direct to
local numbers, and does not automatically add area codes to numbers outside the
local calling area. Users will most often be in a hurry if using their handheld
device and are more likely to click on the easiest applicable number. Listing
your number in its full international format is recommended. For area-specific
businesses that would target to appear in a search for “Pizza Surry Hills” or
“Tow Truck Melbourne CBD”, this isn’t a problem.
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