"What is spam?" is a pertinent question when it comes to contemporary digital marketing. Email marketing – broadcasting eDM and eNewsletters to thousands of customer inboxes - is still one of the most effective channels for getting your business out there. With increasingly tight marketing budgets, email marketing is experiencing a sudden resurgence (thanks to how inexpensive it is); so, it’s a good time to stop and look at where the craft of creating a quality eDM and eNewsletter is, in the current consumer climate.